"Students Tend to Ignore Hygiene Tips, Study Finds"
That, surprisingly enough, is not from the Onion's indispensible series of "study finds" articles, such as New Study Finds College Binge Drinking To Be A Blast, Study Finds Link Between Red Wine, Letting Mother Know What You Really Think, and Teen Sex Linked To Drugs And Alcohol, Reports Center For Figuring Out Really Obvious Things.
College health officials who want students to change their habits must be creative, communicate through social-networking sites, and lose the scientific jargon and polite euphemisms, says Benjamin J. Chapman, an assistant professor of family and consumer sciences and a food-safety specialist at North Carolina State.
"For example," he says, "don't refer to something as a 'gastrointestinal illness.' Instead tell them, 'This could make you puke,' or 'Dude, wash your hands.'"
I hereby formally ask my students to wash their hands from time to time in the event of an H1N1 outbreak, and in exchange promise not to address them as "dude."